Features
- 100 years of history, Each chapter paints a rollicking picture of the sneaker industry’s evolution
- Height: 12.5in / 32cm, Depth: 2in / 5cm, Width: 8.75in / 22cm
- By Simon “Woody” Wood
- Hardcover
- 672 pages
Specifications
Release Date | 2018-11-27T00:00:01Z |
Unit Count | 1 |
Pages Count | 680 |
Publication Date | 2018-11-27T00:00:01Z |
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A hardcover history book that documents 100 years of sneaker development, using chapter-based essays to trace the industry's evolution. Written by Simon “Woody” Wood and published on November 27, 2018, it runs over 650 pages and measures approximately 32 × 22 × 5 cm (12.5 × 8.75 × 2 in).
Taschen Sneaker Freaker. The Ultimate Sneaker Book Review
I set the Sneaker Freaker book on my desk and it instantly dominated the workspace—physically and visually. At roughly 32 × 22 × 5 cm (12.5 × 8.75 × 2 in), this is a substantial hardcover. That size is put to excellent use: big, vibrant images, bold layouts, and a confident visual voice. After a few weeks with it, I’ve come to see it not just as a coffee-table showpiece, but as a practical reference for understanding how sneakers evolved over the last century.
What’s inside and how it’s organized
The book covers roughly 100 years of sneaker history and does so through chapter-length essays rather than a strict catalog. The approach works. Each chapter takes a theme, brand, technology, or cultural moment and unpacks it with context, commentary, and imagery. You get concise histories of pillars like Converse, adidas, Puma, New Balance, and Nike, alongside explorations of subcultures and turning points: limited editions, celebrity collaborations, skate crossovers, basketball-boots-to-street crossovers, and the rise of tech-centric design.
This isn’t a dry anthology. The writing, by Simon “Woody” Wood, balances insider knowledge with a conversational tone, which keeps long sections readable. I never felt stuck in jargon, and the commentary isn’t a hagiography; there’s room for informed skepticism about hype cycles, marketing gimmicks, and missteps in design. As a result, the book functions both as a high-level map of the industry and as a series of deep snapshots you can jump into by interest.
There’s a clear chronology at play—rubber soles and vulcanization, the canvas-to-leather shift, cushioning innovations like air and gel, foam evolutions, knit uppers, and the collision of performance tech with lifestyle styling. That arc is present without turning the book into a timeline exercise. It’s a narrative history, but you can safely open to any spread and learn something fast.
Design, materials, and usability
Taschen knows how to produce large-format books, and it shows here. The hardcover is solid. The paper is thick coated stock that holds color and detail well; photos punch through with enough contrast and saturation to do justice to archival shots and contemporary product photography. Typography is bold but legible, with captions that add real detail—release years, model nuances, and references to cultural context.
The trade-offs of the size are obvious. This is not something you curl up with in bed. It’s a desk or coffee-table book, and it benefits from being read that way. The spine lies flatter than I expected for a book of this heft, but it’s still a two-handed object. I ended up treating it like a tool: 30- to 45-minute sessions, a stack of sticky notes, and frequent flipping between chapters when a brand or technology cross-reference popped up.
In terms of navigation, there’s a comprehensive table of contents, but I still wish there were a more granular index for models and technologies. If you’re hunting for a specific iteration—say, the lineage around a particular Air Max or a quirky 90s basketball shoe—you may do some leafing. I didn’t mind that because the browsing is inherently rewarding, but researchers might find it slows targeted lookups.
Photography and production quality
Photography is the book’s backbone. You’ll find a mix of studio product shots, archival advertisements, catalog pages, and cultural ephemera. The breadth is impressive. Close-ups show materials and construction in a way that actually informs: you can see the differences between suede grains, mesh patterns, and outsole profiles. Where older imagery is used, reproduction is as clean as the sources allow; nothing feels throwaway.
The layouts occasionally push into maximalist territory—big pull quotes, layered type, abundant imagery—but it suits the subject. Sneakers are loaded cultural objects; the design reflects that energy. Still, the visual noise never obscured readability for me, and crucial information remains easy to find within spreads.
Depth of coverage
The coverage is wide-ranging without pretending to be comprehensive to the last SKU. Major storylines are all here: hoops-driven design, running as a laboratory for cushioning, skate durability requirements, hip-hop’s influence, the limited-edition economy, boutique retailer collaborations, and the surge of designer crossovers. I appreciated the measured look at hype—how scarcity, storytelling, and marketing can sustain a model beyond its performance merits.
Where the book particularly shines is connecting design decisions to manufacturing and marketing realities. You get snapshots of how production constraints shape silhouettes, how regional tastes influence colorways, and how technology either solves real problems (fit, support, energy return) or creates new aesthetic languages that become their own value.
Because the book was published in 2018, the cut-off matters. It captures the first big wave of knit uppers and foam revolutions and the maturing of collaborative drops. It doesn’t cover the carbon plate arms race in running or the most recent sustainability pushes beyond recycled uppers and circularity pilots. For a historical foundation, that’s a reasonable boundary, but prospective readers should know it’s a snapshot to that point.
Strengths
- A balanced blend of narrative history, brand-specific chapters, and cultural context.
- Large-format photography that’s both attractive and instructive; you can actually study construction details.
- Writing that’s accessible without sacrificing insight; you don’t need to be a sneaker historian to follow along.
- Production quality befitting a reference you’ll keep out and revisit—sturdy hardcover, durable paper, crisp printing.
Areas to improve
- Navigation could benefit from a deeper model/technology index; targeted research requires browsing.
- The weight and size limit portability; it lives best on a table, not in a bag.
- Post-2018 developments aren’t covered, which is expected but worth noting for readers looking for the very latest landscape.
- Some brand timelines get more space than others; readers focused on niche or regional brands may want supplemental sources.
How I used it as a tool
I approached the book as both a reference and a learning device. For research, I marked key chapters by brand and tech, using the large photos to compare midsole profiles and upper constructions across eras. It’s surprisingly effective for design benchmarking—identifying how a cushioning system evolved or how branding elements migrated between performance and lifestyle lines.
For casual reading, the short sub-sections within chapters made it easy to jump in for a 10-minute look. More than once I found a detail in a caption that sent me back two chapters to re-examine a model with fresh context. That’s the book at its best: it creates connections. It encourages you to ask why a design existed, who it served, and how that story influenced the next cycle of releases.
If you’re sourcing inspiration for product design, retail display, or content work, the imagery is a goldmine. If you’re trying to understand the business dynamics behind limited editions and brand collaborations, the narrative gives you a coherent framework without getting bogged down in numbers.
Who it’s for
- Sneaker enthusiasts who want a substantial, visually rich history they can keep out and revisit.
- Designers and marketers looking for eras, materials, and storytelling patterns to reference.
- Newcomers who want a guided tour of the culture and technology without feeling lectured.
- Gift-givers seeking a “big” book that earns space on a coffee table and invites browsing.
If your primary interest is the absolute latest performance tech or the economics of today’s resale platforms, you’ll need complementary sources. If you want a lightweight field guide, this is not it.
Durability and care
After repeated sessions, the binding on my copy stayed tight, and the pages resisted smudging better than typical art books. The cover will pick up scuffs if you slide it around rough surfaces, so treat it like you would any premium hardcover. Given the heft, I’d support the spine and avoid leaving it open face-down.
Verdict
The Sneaker Freaker book is a well-conceived, beautifully produced survey of sneaker history with real utility as a reference. It balances breadth with clarity, pairs sharp photography with useful context, and respects the reader’s time. Its limitations—a cutoff at 2018, heavy form factor, and an index that could go deeper—don’t meaningfully diminish its value. I relied on it for both quick lookups and longer reading sessions, and it rewarded both approaches.
Recommendation: I recommend this book. It’s a robust, thoughtfully assembled resource that earns a permanent place on a desk or coffee table, whether you’re studying design decisions, tracing brand lineages, or simply enjoying the visual richness of a century of sneakers.
Project Ideas
Business
Pop-up exhibit & ticketed talks
Use the book as the centerpiece for a pop-up sneaker history exhibit combined with a short lecture series. Create themed displays (decade rooms) using enlarged reproductions from the book, sell tickets, run guided tours, and partner with local sneaker shops for cross-promotion. Offer a merch table with prints and upcycled items made from the book’s imagery (with licensed reproduction where needed).
Retail styling prop rental
Offer the book and curated display pieces (collage panels, lightbox lamp) as a rental package to boutique retailers, photographers, and event producers as a styling prop for windows, shoots, and launches. Create tiered packages (book-only, book+art panels, full set with lighting) and market to sneaker brands and lifestyle stores.
Workshop series & DIY kits
Host paid workshops teaching altered-book art, collage panel making, or lamp-building using the book as inspiration and source material. Sell follow-up DIY kits (pre-cut page packs, mounting board, basic tools). Workshops can be run in-store, at maker spaces, or online as livestreamed classes with mailed kit components.
Content and affiliate storefront
Create a content channel (Instagram/TikTok/YouTube) where you review chapters, highlight visual spreads, and demonstrate projects made from the book. Monetize with affiliate links to buy the book, sell your upcycled products, and offer paid downloadable templates or printable art (ensure you obtain publishing rights for reproductions or create original derivative artwork inspired by the book). Use the book as credibility and content anchor to build an audience in sneaker culture.
Creative
Layered diorama altered book
Turn the hardcover into a sculptural diorama by cutting progressive windows into the pages to form a sneaker-scene layered depth piece (e.g., stadium, workshop, cityscape). Preserve the cover as a frame, use backing paper and LED edge lights to highlight layers. Use printed sneaker silhouettes and small found objects (shoelaces, eyelets) for texture. Display as wall art or a shelf centerpiece.
Page-collage gallery panels
Select high-impact photography and illustrations from the book to create collage panels. Carefully remove chosen pages, mount them on foam core, then overlay with clear resin or matte varnish. Arrange panels in a grid for a coffee-table-wall or retail display. Option to theme by era, brand, or silhouette for a cohesive visual story.
Sneaker-culture lamp or lightbox
Use translucent prints of select book pages to fabricate a cylindrical lamp or shallow lightbox. Sandwich the printed pages between acrylic sheets with internal LED strips; the backlighting makes images pop and creates mood lighting for a sneaker-lover's room or store fixture. Great as a personal project or a unique gift.
Upcycled merch — bookmarks, coasters, and postcards
Repurpose pages into smaller, sellable items: laminated bookmarks using iconic spreads, cork-backed coasters mounted with cropped imagery, and blank-backed postcards. Add finishing touches like stamped edition numbers or branded corners. These make low-cost, high-margin souvenirs for pop-ups and craft fairs.