Features
- ADVANCED CAR DETAILER: Our car detailing cleaner lets you get an impressive, like-new look for your car; whether you drive a classic sports car or a modern SUV, our car cleaning solution cleanses and restores
- CAR CLEANER: Gets your car’s exterior to an impressive shine with a hard-working, cleansing formula that’s both effective and gentle; creates a fresh look while being safe on your paint for confident cruising
- DETAILS CAR INTERIORS: This car detailing cleaner comes in a concentrate form, so you can add to water to achieve the right dilution for your car’s seats, floors, and dashboard for a full refresh of your vehicle inside and out
- ADVANCED FOAMING ACTION: Our all-purpose car cleaner delivers advanced foaming action that lifts dirt away from carpet, upholstery, vinyl, and even leather, providing fresh and clean surfaces wherever you can reach
- RECONDITIONS CAR SURFACES: Through a specialized blend of fabric softeners and optical brighteners, our car detailing cleaner provides a fresh look and feel on your car’s interior and exterior surfaces
- Ideal for cleaning all interior surfaces
- Active foaming action lifts dirt
- Fabric softeners and optical brighteners enhance the look and feel of interior surfaces
- Use on carpet, upholstery, vinyl and even leather
Specifications
Release Date | 2013-02-18T00:00:01Z |
Size | 128 Fl Oz (Pack of 1) |
Unit Count | 1 |
All-purpose automotive cleaner concentrate for interior and exterior surfaces, supplied in a 128 fl oz container and intended to be diluted with water as needed. Foaming action lifts dirt from carpet, upholstery, vinyl and leather, and the formula includes fabric softeners and optical brighteners to clean and recondition surfaces; it is formulated to be safe for painted surfaces.
Meguiar's D10101 All Purpose Cleaner, Versatile Car Detailing Cleaner Ideal for Both the Interior and Exterior Vehicle Surfaces, Foaming Action Lifts Dirt from Leather, Carpet, Upholstery, and Vinyl Review
Why I keep a gallon of D101 on the shelf
Some products earn a permanent spot in my detailing kit because they solve a lot of little problems reliably. Meguiar’s D101 All Purpose Cleaner (I’ll just call it D101) is one of those. It’s a concentrated, foaming APC that plays nicely with a wide range of interior and exterior surfaces, and it’s predictable enough that I can work quickly without worrying about surprises. After running it through a month of regular shop use—everything from coffee-stained carpets to grimy door jambs—here’s how it stacked up.
What it is and how I use it
D101 is a water-based, alkaline all-purpose cleaner concentrated in a one-gallon jug. You dilute it to taste:
- Light-duty interiors (dashboards, center consoles, coated leather): 10:1 (water:product)
- General upholstery and carpets: 10:1 to 8:1, depending on soiling
- Heavy-duty spots (greasy engine bays, tires, rubber mats): 4:1
- Painted surfaces and sensitive plastics: 10:1 or milder
It creates rich foam—especially if you use a foaming sprayer or agitate with a brush—which helps lift dirt instead of just pushing it around. I keep two labeled bottles mixed: a 10:1 for interiors and paint-safe jobs, and a stronger 4:1 for tires, wheels (coated), and engine bays.
Interior performance
Carpets and upholstery: At 8–10:1, D101 cuts through everyday grime and food spills without leaving a crunchy residue. A light pre-spray, short dwell (1–2 minutes), and agitation with a medium-bristle brush typically brings soils to the surface. The built-in optical brighteners subtly refresh fabrics—beige and gray carpets looked a touch cleaner even before extraction. After vacuum extraction or a damp microfiber wipe, fibers dry soft thanks to the fabric conditioners.
Vinyl and plastics: On door panels, center consoles, and dashboards, 10:1 is plenty. It breaks down body oils and sunscreen residue without stripping the material to a chalky look. It leaves a neutral, clean finish—not glossy, not sticky—so you can follow with your preferred protectant if you want more sheen.
Leather (coated automotive leather): Used at 10:1 on a microfiber applicator, it lifts surface dirt cleanly. I don’t let it dwell on leather; I work in small sections and wipe off immediately with a damp towel. It leaves a matte, natural finish and doesn’t leave behind a squeaky feel. As always, avoid heavy saturation and stick to coated leather; for aniline or delicate hides, I reach for a dedicated leather cleaner.
Headliners and delicate trim: D101 is capable here at 10:1 with a very light mist onto a microfiber (never directly to the headliner) and gentle tamping. The foam helps control moisture so you don’t over-wet.
I didn’t see any blotching or whitening on plastics at the recommended dilutions, provided I didn’t let it dry. If you do allow it to dry on textured plastics, it can leave a faint residue line—easily removed with a damp towel and a light re-clean.
Exterior performance
Paint-safe cleaning: On modern clearcoat, a quick pre-rinse followed by a 10:1 D101 pass helps loosen traffic film and bug residue before a contact wash. It’s not a replacement for a dedicated pre-wash or tar remover, but it accelerates cleanup on lightly soiled vehicles. I always work cool panels and rinse thoroughly to avoid spotting.
Wheels, tires, and rubber: At 4:1, D101 foams aggressively on tires and rubber mats, pulling brown oxidation out of sidewalls in a couple of passes. It’s effective on brake dust on coated wheels, though heavy contamination still benefits from a dedicated iron remover. Rinse thoroughly to avoid sling from residual cleaner.
Engine bays and door jambs: This is where D101 earns its keep. Sprayed at 4:1 on cool surfaces, agitated with boar’s hair brushes, and rinsed with low pressure, it leaves plastics and painted surfaces ready for dressing without the “filmy” residue some APCs leave.
Tools and shop use: Because it’s non-solvent and rinses clean, I use it to wipe down tool chests, floor jacks, and greasy handprints on light-colored walls. It won’t replace a true degreaser on baked-on shop grime, but it handles day-to-day messes well.
Foam, feel, and scent
The foaming profile is a highlight. Even at 10:1, a few pumps into a brush generates dense suds that cling long enough to work. That cling helps on vertical surfaces like door cards and rubber trim. The scent is mild and slightly sweet without being overpowering; it dissipates quickly and doesn’t clash with interior fragrances or dressings. Importantly, it doesn’t leave a sticky after-feel when wiped off properly.
Materials and safety notes
Painted surfaces: Safe on modern clearcoat when diluted and not left to dry. On older single-stage paint or fresh resprays, I spot test first—strong APCs can lift oxidation and cause streaking. Keep panels cool and rinse completely.
Leather: Stick to coated automotive leather. Avoid older, uncoated leather and don’t use as a routine leather cleaner on high-end hides.
Raw metals and sensitive trim: I avoid raw aluminum and bare anodized trim. If in doubt, test in an inconspicuous spot.
Health and handling: It’s an alkaline cleaner; wear gloves if you have sensitive skin. In enclosed cabins, I crack doors and work with light sprays to avoid inhaling mist.
Dilution, coverage, and value
As a concentrate, the value proposition is strong. One gallon at 10:1 yields roughly 11 gallons of ready-to-use cleaner. In practical terms:
- One 32 oz bottle at 10:1 uses about 3 oz of concentrate.
- A single gallon of concentrate fills roughly forty-two 32 oz bottles at that dilution.
That matters if you clean regularly; you spend less time reordering and generate less plastic waste. The jug pours cleanly, and the product stays stable on the shelf—I’ve had no separation or performance drop-off with a properly capped container.
What I’d change
Residue if misused: Like most APCs, if you over-concentrate or let it dry on textured plastics or glass, D101 can leave white residue or faint streaking. The fix is simple—rewet, wipe, and mind your dilution—but it’s worth noting.
Not a specialist: D101 is very good at many tasks, but a dedicated wheel cleaner outperforms it on heavy iron fallout, and a pH-balanced leather cleaner is kinder to delicate hides. That’s the trade-off with all-purpose products.
Label clarity for sensitive surfaces: While it’s safe on coated leather and paint, I’d love a clearer callout on older single-stage paint and bare metals. It’s fine in my hands, but guidance helps new users.
Practical tips
- Pre-vacuum interiors before spraying to reduce the amount of solution you need.
- Work small sections and keep surfaces wet only as long as needed; don’t let it dry.
- For carpets, agitate, then blot with a damp towel before extracting—this reduces wicking and speeds dry time.
- Use a foaming trigger on vertical surfaces; you’ll get better cling and less run-off.
- Follow leather cleaning with a conditioner to restore suppleness.
- Label your spray bottles with dilution ratios and date mixed.
The bottom line
D101 earns its “all-purpose” label the right way: by being predictable, surface-safe at reasonable dilutions, and genuinely effective across the interior/exterior divide. The foaming action lifts dirt rather than smearing it, the finish is neutral and clean, and the included fabric conditioners and brighteners leave textiles looking refreshed without feeling crunchy. It’s strong enough at 4:1 for tires and engine bays, yet gentle enough at 10:1 for dashboards and coated leather, which reduces the number of bottles I need to carry around the car.
Would I recommend it? Yes. If you want a single concentrate that can handle 80% of cleaning tasks on a modern vehicle—and do double duty around the garage—D101 is an excellent choice. It’s cost-effective, easy to live with, and consistent. Pair it with smart dilution, don’t let it dry on sensitive surfaces, and you’ll get professional-looking results with minimal fuss. For the toughest specialty jobs, keep a dedicated wheel cleaner or leather product on hand, but for everything else, this is the jug I reach for first.
Project Ideas
Business
Weekend Mobile Detailing Service
Start a low-overhead, appointment-based mobile detailing business using the concentrate as your core interior cleaner. Offer tiered packages (quick interior refresh, full interior deep-clean, exterior-safe wash) and price by vehicle class. Emphasize the product's safe use on leather and paint, and upsell conditioners, protectants, and odor treatments. Use social proof (before/after photos) and local Facebook/Nextdoor ads to get first clients.
Pre-Diluted DIY Kits for Resale
Package small, ready-to-use bottles or trigger-sprayer kits (pre-diluted at recommended ratios) combined with microfiber cloths and a foam applicator for sale online or at craft markets. Market them as convenient 'interior refresh' kits for car owners and renters. Margins can be healthy because the concentrate is inexpensive in bulk — include clear dilution instructions and safety tips to minimize returns.
Dealership & Auction Prep Contracts
Offer bulk interior cleaning contracts to used-car dealerships, auction houses, or fleet managers to prepare vehicles for sale. Use concentrated solution in large-capacity sprayers to turn lots quickly. Price per-vehicle or per-lot with volume discounts; highlight how optical brighteners and fabric softeners increase curb appeal and perceived value, helping partners sell faster.
Detailing Workshops & Educational Content
Host paid weekend workshops teaching DIY interior detailing using the product, or create a monetized video course and short social-media tutorials demonstrating dilution methods, foam application techniques, and tips for different materials. Sell the concentrate or pre-diluted kits as a companion product and collect attendee/customer emails for future promotions.
Subscription Refill Service
Create a subscription model where customers receive concentrate refills, dilution cards, and a small number of consumables (microfiber cloths, applicator pads) every 1–3 months. Offer tiered plans (basic, family, pro) and include guides for optimal dilution per surface to control usage. Subscriptions stabilize cash flow and build a recurring-revenue base while keeping customers stocked and loyal.
Creative
Upcycled Upholstery Pillows
Clean reclaimed car upholstery (vinyl, leather, heavy fabric) with the foaming concentrate to remove dirt and brighten fibers, then cut and sew the recovered material into decorative throw pillows or seat cushions. The cleaner's optical brighteners will revive patterns and colors so repurposed pieces look fresh. Small batches can feature visible before/after tags to highlight the restoration story.
Foam-Prepared Fabric Art
Use the cleaner's foaming action to lift grime and soften natural fibers prior to fabric-painting or dye projects. The fabric softening agents make the fabric more pliable and receptive to inks and dyes, yielding richer, more consistent results. Create wall-hangings, tote bags, or apparel from prepped car fabrics or canvas.
Leather Trinkets & Accessories
Source small leather panels from salvaged car interiors, deep-clean and recondition them with the concentrate, then craft wallets, key fobs, bracelets, or cord organizers. The product's safe formulation for leather preserves grain and color, reducing the need for heavy refinishing and enabling a natural, vintage aesthetic.
Before-and-After Display Pieces
Create striking display art that showcases the cleaner's transformational power: mount cleaned vs. uncleaned swatches of carpet, vinyl, and leather on frames or shadow boxes. Sell them as decorative conversation pieces or use them as live demos at craft fairs to attract customers to your other handmade goods.
Automotive-Inspired Home Goods Line
Leverage cleaned and restored interior materials to make lampshades, coasters, and placemats with an automotive motif. Optical brighteners will give fabrics a crisp look ideal for home decor. Offer limited-edition runs themed to classic car models or color palettes for a niche collector market.