104 Pull-It

Features

  • Fits all standard outlet boxes
  • Built-in rollers make wire pulling easy
  • Eliminates restarts; no more scuffed wires Saves on labor costs
  • Durable construction
  • Madison Electric is now part of the Southwire family Product packaging may vary

Specifications

Unit Count 1

Mounting to standard outlet boxes, this pull-assist tool uses built-in rollers to guide wire during installation. The rollers help prevent cable scuffing and reduce the need to restart pulls, and the unit is built with durable construction for repeated use.

Model Number: 104

Southwire 104 Pull-It Review

4.6 out of 5

Why I reached for the Pull-It

There are days on a jobsite when a second set of hands would make all the difference—especially during long pulls into crowded boxes. I picked up the Pull-It to see if a compact roller guide could meaningfully reduce scuffed jackets, false starts, and the general frustration that comes with pulling conductors through a box opening. After several weeks using it on real work—everything from short overhead drops to a 150-foot underground pull through 3/4-inch PVC—I’m convinced this little tool earns its spot in the bag.

What it is and how it mounts

The Pull-It is a pull-assist guide that mounts to standard outlet boxes. Think of it as a small frame with smooth, captive rollers that sit right where your conductors enter or exit a box. Instead of your cable rubbing against sharp edges, device rings, or locknuts, it rides the rollers and flows through cleanly.

Mounting is straightforward. The frame uses the existing box screw holes, so installation takes seconds with a screwdriver/nut driver—no drilling or odd adapters. On typical 4-inch square and device boxes, the fit is simple and secure. I also used it on larger junction boxes (6x6 and up) by aligning the rollers with the conduit entry; while it doesn’t “fill” a big box, the guide still controls the entry point well. Once fastened, the unit sits firmly and doesn’t flex under typical hand-pull tensions.

A quick note for those who watch part numbers: this design came out of the Madison Electric lineage, now under the Southwire umbrella, so packaging can vary. The tool itself is solid and consistent.

Build quality and feel

The Pull-It feels like a jobsite tool, not a shop gadget. The frame is rigid and the rollers spin freely out of the box. After multiple pulls using lubricant, bending conductors around tight approaches, and occasional bumps and drops, the rollers remained smooth with no wobble and no noticeable groove wear. I never felt like I needed to baby it; it goes back into the pouch or bucket without special treatment.

It’s compact enough to keep on-hand, and it won’t crowd a stud bay while you work. The footprint is small, which matters when you’re dealing with mud rings, plaster edges, or tight conduit groupings.

In use: less friction, fewer restarts

The most immediate improvement is how the Pull-It reduces the urge to “restart.” Instead of conductors biting into a box edge, they’re captured by the rollers. That changes the feel of the pull—smoother, more controlled, and easier to modulate. A pull that would have felt gritty or notchy becomes consistent. That consistency cuts down on back-and-forth tugging and the time lost to reassessing snags at the entry point.

  • Overhead EMT drops into a 4-inch square: I ran THHN sets into a shallow ring. With the Pull-It mounted, the conductors didn’t chatter across the ring edge, and jacket scuffing—especially on the first conductor—was basically a non-issue.
  • Long underground run: On a 150-foot pull through 3/4-inch PVC, positioning the Pull-It at the entry box helped maintain momentum through the last 20 feet, where friction typically piles up. It didn’t make the conduit any straighter (you still need lube and good pulling technique), but it eliminated the box-edge as a friction hotspot.
  • Change orders and re-pulls: Removing and refeeding conductors into the same box went faster because I wasn’t fighting the entry edge. The tool rewarded careful alignment: the closer you align the rollers to the conduit’s line of travel, the better it works.

The payoff is especially noticeable when you’re working solo. With the entry point controlled, you can keep a hand on the pull line and another on the conductors to guide them, without feeling like you need a second person to nurse the box.

Where it fits—and where it doesn’t

  • Box compatibility: It fits “standard” outlet boxes cleanly. On larger junction boxes, it still works well as a targeted entry guide, but expect to spend an extra moment aligning it with your conduit path. In old or damaged boxes with stripped screw holes, you may need to chase threads or choose another mounting location to get a solid bite.
  • Conductor types: I used it with THHN/THWN and smaller control wiring. It’s equally helpful on low-voltage pulls, though most of my testing was with electrical conductors. For heavier-gauge feeders in very large enclosures, dedicated corner rollers may still be warranted, but the Pull-It does a lot for its size.
  • Conduit approaches: The straighter the approach to the rollers, the better. If you’re entering the box at a pronounced offset, plan your mounting point so the cable meets the first roller squarely. The tool will tolerate a bit of angle, but your results improve dramatically with proper alignment.

What it won’t do

It’s not a tugger. It won’t increase your pulling power, and it isn’t meant to be part of a tensioned rig. It’s a guide that protects the cable and stabilizes the entry point. You still need proper pulling lubricant, correct conductor grouping, and good communication with the person on the far end (or solid stop/start control if you’re working solo). It also won’t fix bad conduit runs. Kinks, crushed bends, or mismatched bushings upstream will still fight you.

Practical tips for better pulls with the Pull-It

  • Align first: Take 30 seconds to line the rollers with the conduit pathway. You’ll save minutes during the pull.
  • Lube early: Apply lubricant before the conductors reach the rollers so the tool stays cleaner and the cable meets the guide smoothly.
  • Keep it clean: Wipe the rollers after lubricant-heavy pulls; grit and dust can accumulate. A quick rag and a light shot of dry lube keeps them spinning freely.
  • Check the spin: Give each roller a flick before you start. If one feels sticky, clean it now rather than under load.
  • Support the box: On long pulls, make sure the box is firmly secured. The tool keeps the cable centered, but a flexible box or loose ring can still rack under load.

Durability over time

I’ve tossed it into rough totes, used it on dusty service calls, and subjected it to rain and cold. The rollers haven’t developed flat spots, and the frame hasn’t bent or loosened. Jobsite life is hard on moving parts, but this one seems built for repeated, everyday use. Treat it like you would any roller accessory: keep it reasonably clean and don’t try to yank from it at extreme angles.

Value and who will benefit most

For a compact, single-purpose tool, the value is strong. The Pull-It pays for itself by preventing damaged jackets, cutting down on restarts, and letting one person handle the box end without babysitting the edges. If you do frequent pulls into metal boxes, you’ll feel the difference immediately. If most of your work is short, straight runs with minimal bends, it’s still helpful, but the advantage is less dramatic.

Electricians, maintenance techs, and remodelers who work alone will get the most out of it. Low-voltage installers who fish multiple conductors into device boxes will appreciate it too. If your day is mostly large gear with wide open corners and trolley rollers already on hand, this is more of a convenience than a necessity; otherwise, it’s a very practical upgrade.

Bottom line

The Pull-It is a simple, well-executed solution to a common annoyance: scuffed jackets and choppy pulls at the box. It mounts fast, aligns easily, and does exactly what a good guide should—reduces friction at the entry point so you can focus on the pull, not the snag. It won’t replace a tugger or cure a bad conduit run, but it will make everyday pulling cleaner, faster, and more predictable.

Recommendation: I recommend the Pull-It. It’s durable, genuinely useful for solo work, and saves time by eliminating box-edge friction and restarts. If you regularly run conductors into standard outlet boxes, this is a small tool that delivers outsized gains in control and cable protection.



Project Ideas

Business

Mobile Retrofit Service

Offer a premium home-upgrade service adding recessed outlets, USB chargers and hardwired task lighting for kitchens, bedrooms and home offices. The 104 Pull-It reduces job time and restarts, improving crew productivity and customer satisfaction — price jobs higher for the neat, damage-free installs you deliver.


Efficiency Training for Contractors

Run short hands-on workshops or online courses teaching electricians and remodelers how to use pull-assist tools and best practices for outlet-box wiring. Charge per attendee or sell training packages to contractor teams; include a demo unit and downloadable job aids to demonstrate labor savings and fewer call-backs.


Tool Rental & Job Kit Service

Provide daily/weekly rentals of the 104 Pull-It to small contractors and DIY pros who only need the device per project, bundled with consumables like fish tape and cable protectors. Offer job kits (tool + common outlet/USB components) for quick upsell at supply stores or online marketplaces.


Content Marketing & Installation Kits

Produce short how-to videos and before/after case studies showing time and rework reductions when using the Pull-It. Monetize via affiliate links, sell branded quick-install kits (receptacle, box, faceplate, instructions) for homeowners and influencers, and pitch the content to hardware retailers for co-marketing.

Creative

Recessed USB Charging Niche

Design and install shallow recessed charging niches in kitchens, nightstands or home offices. Use the 104 Pull-It to quickly and cleanly pull USB and power cables into standard outlet boxes mounted behind decorative panels or furniture, preventing scuffed wires and avoiding restarts when fish­ing behind countertops or inside cabinets.


Integrated Task Lighting Furniture

Build desks, headboards or shelving with embedded LED strips and hidden wiring. The Pull-It’s outlet-box mounting and rollers let you route multiple low-voltage runs through tight cavities reliably, so fixtures look factory-installed and the wiring stays pristine while you hide channels inside wood or metal frames.


Custom Media Control Panel

Create a decorative wall-mounted media/control panel that consolidates outlets, speaker terminals and control wiring into a single box. Use the 104 Pull-It to guide multiple conductors cleanly into standard outlet boxes behind the faceplate — reduces cable damage and speeds assembly of bespoke audio/video installations.


Upcycled Lamp & Appliance Conversions

Convert vintage furniture or reclaimed wood into modern lamps or powered consoles with hidden outlets and USB ports. The Pull-It helps you thread and protect wires when installing new receptacles into irregular or shallow cavities so conversions meet modern safety and aesthetic expectations.